Brands were originally developed as labels of ownership:

However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more.

The Brands we stock reflect us, as a store we are individual, not owned by a faceless couperation, you can't call us a boring shoe shop. Four generations of wacky excentrisity, a store who don't want to fall in line with the rest of the world , People who are going their own way.